We help For Sale By Owner sellers net an average of $8,072 more by placing properties in the MLS.
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Albert Hepp, flat fee MLS broker and pioneer of flat fee listings, shares experiences, opinions, reviews, analysis, advice and expertise for sale by owner real estate sellers.
Submitted by Albert Hepp on Tue, 10/18/2011 - 13:28
The Federal Trade Commission (FTC) lawsuit against an MLS that hid listings by discount brokers is over. It is an illegal restraint of trade for an MLS to hide or disadvantage flat fee MLS listings. Albert Hepp testified in the original 2007 case, where the MLS won. It was reversed on appeal in a unanimous 4-0 ruling of a four Judge panel, and then the US Court of Appeals agreed that hiding listings was illegal. The Realcomp MLS then appealed to the United States Supreme Court, and the Court just announced that it will not review the ruling.
Submitted by Albert Hepp on Mon, 10/03/2011 - 09:40
Photographs are a key link the chain from getting a buyer or agent interested enough in your property that they will set up a showing. Good photos motivate buyers to view a property in person, and the best photos create an expectation that this is the property the buyer expects to buy. During the buyers market when competition (other for sale listings) is plentiful, buyers don't want to look at every home in their price range. Buyers look at the listings that have the best photos.
Submitted by Albert Hepp on Mon, 09/12/2011 - 14:37
When a home seller has a showing scheduled by an agent, some sellers feel the urge to be there. This is a mistake, one of the biggest mistakes a seller can make.
Submitted by Albert Hepp on Thu, 07/28/2011 - 13:03
Since 1998, I have seen the good, the bad, and the ugly in flat fee home sales. There is much more good than bad and ugly, and it is easy to see that the bad and ugly are more common with certain players in the flat fee MLS industry. It is frustrating to see some of the most questionable flat fee websites continue to operate, knowing the problems they have, and knowing the low chance of success sellers who uses these companies actually have. I hope the web 2.0, also known as social media, will help consumers avoid the problem brokers.
Submitted by Albert Hepp on Thu, 05/19/2011 - 11:50
The remarks on the property listing should have one goal: to motivate buyers to want to see your property in person. Here are my suggestions to achieve that goal:
Submitted by Albert Hepp on Thu, 03/24/2011 - 15:49
While Flat Fee MLS Listings are new to most people, they have been around since the late 1990s and the industry is starting to mature. Most consumers are not aware of flat fee MLS as an option, but that awareness is growing. How do you decide where to get your flat fee MLS listing? This simple checklist will help you make the smart decision:
Submitted by Albert Hepp on Mon, 02/28/2011 - 11:53
There are so many questionable flat fee MLS listing websites out there, it is essential that sellers do their homework to avoid a bad experience. Many sellers fail, not because they went with a flat fee multiple listing, but because they chased saving the last dollar and got burned. Don't sign up for a listing until you have taken a couple of minutes for due diligence:
1. Call, do they answer?
2. Check BBB.org Only new companies do not have a Better Business Bureau record, unless the company hasn't registered with the State as required (scary!).
